How To Land the Job You Want

Understading Context:
The "Hidden Job Market" Is the market not advertised in want ads or other areas. They are not openly advertising their need for hiring somebody. The person goes out, and does the research it takes in order to find the job they want.
Evaluating Strategy:
The opening paragraph is fairly effective in it's attention grabbing strategy. It uses a commonly feared experience, such as losing your job to grab your attention. It continues to hold your attention by preceding to inform you how to remedy the situation. This is useful information for anybody, as nobody wants to be out of a job, and should the situation arise, they will want to get out of that situation as soon as is humanly possible. These are effective tips that are sure to hold a reader's focus.
Appreciating Language:
Verbs show action, by using such action verbs to begin each instruction, he's conveying subliminally the message that it takes an effort. He's showing them what they need to do. he could simply say "you need to write a convincing letter", however, this would be much less effective as it does not convey the urgency to take action like the action verbs do.
Writing Suggestions:
Visit the company looking your best
make a good first impression as you ask for the application and/or are interviewed.
Show a confidence in yourself and your abilities
listen with interest as the interviewer speaks to you
Leave with a positive attitude and end the interview with a firm handshake